Livi launched a design competition for a rebrand of her resale clothing shop, Thrifts by Livi. I applied and designed a new logo from scratch in Adobe Illustrator based on her keywords: thrifty, girly, and bold. The result is a clean, curated hanger graphic with "thrifts" integrated into it and "by livi" in a minimalist font beside it. I also developed a full color palette, selected brand fonts, created multiple logo variations, a sample Instagram feed layout, and a thank you card design to reflect her brand identity across platforms.